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Many people think that local SEO is simply about using keywords to boost search engine rankings. It's true that you need to use keywords to make sure that your website appears near the top of search results pages, but local search is so much more than that. Search engine rankings are simply the first step in local SEO. Local SEO should encompass a variety of other techniques and tactics as well. Together, these tactics will help you get a strong foothold on the web.Yoast Local SEO is an excellent plugin for any local business to utilize. It helps your company in targeting local clients who are looking for local keywords. It also can enhance the user experience for local searchers when they come to your website. The following are some of the reasons why a local seo review is important for your local business. Take a look at the following pros and cons.It's important for your local business directories to boost your website's ranking. If you want to get quality backlinks, you will need to include your local business directories within other high-ranking directories. For example, you can make sure that you get listed on Google Local through the Google Places business listing feature. You can also use Bing Local to list your local directory. As long as you stay within the main themes of the directories, you will have a solid foundation to build upon.Getting on Facebook can be a great way to get customers hooked to your page. However, it can take awhile to get them really hooked. This is where a local seo review will come in handy. A review can let you know that your Facebook page is actually sending quality traffic to your website. On Facebook, local results are shown first because people are likely searching for a local business first. Therefore, you want to make sure that you're showing up on these pages because they are more likely to convert into happy customers.The most successful local seo strategies are those that target multiple locations with the same content. This is why it's best to use your local content within your main site and to build links from there to the other directories you have online. By having multiple locations under the same umbrella, you will have a better chance of success.You also want to use local searches in your SEO strategy to boost your rankings in the major search engines like Google and Yahoo. The reason is that local search engine users prefer to find businesses in the area that they live in instead of just using a city or a country as the main search term. Therefore, if you can get your website to show up for a local search engine in the category that you're targeting, then you'll have a higher chance of converting visitors into paying customers.You should always make sure that you include a review of your local seo efforts in all of your marketing materials. In your press releases, make sure that you include a link to the site and that you list three-pack of reviews on it. This will ensure that you're able to get good rankings in the major engines as well. If you're using press releases as part of your marketing efforts, make sure that you submit them to many different sources so that you can spread the review around a little bit. This is one of the top strategies that many people who have local seo efforts utilize.Finally, when you send out emails about your local seo efforts, be sure that you give people a call to action. Have them call you and ask to sign up for your three-pack of positive reviews. If you don't offer it to them, they might assume that there's something wrong with your website. Using social proof is just one of the many ways that you can market your website in order to help boost its rankings in the search engines.